Process Overview
Product design is often a nonlinear and messy process. This is the framework I’ve developed through my many years of working with cross-functional teams. My teams and I created and used this framework to establish a common baseline for designing great experiences.
The design process consists of seven key phases—Plan, Discover, Define, Ideate, Refine, Build, and Learn—and is encompassed by the “Understand” and “Design” stages, guiding the journey from initial planning to product launch and iteration.
This is not just a resource for UX designers; it is a framework for cross-functional teams that provides these benefits:

Details
Understand

Design

Build & Learn
