Project Brief

Defining the UX for IBM’s cloud database offerings.

To stay competitive with AWS, Google Cloud, and Microsoft Azure, IBM’s business strategy has invested heavily in hybrid cloud offerings. IBM hybrid cloud architecture enables you to build and run across cloud, on-premises and edge environments.  Db2 is IBMs most powerful and popular SQL Database. It competes with Oracle, Oracle, MySQL, Microsoft SQL Server, PostgreSQL.

I was tasked with defining the user experience and UI for the fully managed enterprise Db2 SQL cloud database service.  The presentation below walks you through the early stages of this project and the design process used to define the experience.
The results: A successful product launch and onboarding experience that continues to grow in use and value for IBM and it’s customers.