Leia Visual Identity

Project Goal

To unify and refine Leia’s visual identity across its various applications and marketing materials in preparation for the Lume Pad 2 launch.

Challenges

Visually representing Leia’s innovative glasses-free 3D Lightfield technology and its bridge the physical and digital worlds presented a unique challenge. This required showcasing the depth and interactivity of Lightfield displays in a way that was both understandable and compelling to a general audience. It was essential to visually convey the seamless integration of digital content into the user’s physical environment, highlighting a new and immersive experience.

Solution

Leia’s visual identity was redefined to create a cohesive brand experience and visually communicate their innovative 3D Lightfield technology. The use of a strategic color palette, 3D product photography, and a blend of organic and geometric brand imagery successfully highlighted the human-centric nature of their technology.